Today was an amazing day for the AMA Team.
We are continuing to expand on our fabric research and selections while production for SS2015 is underway. We have launched commerce on our Hat and Tee Shirt line and are working on some new art and witty sayings for this line. Now that sales have started we are continuing to develop and roll out our brand strategy. Remember who we are! We are Yoga, We are Watermen, We are Athletes in whatever we do. You may be a fashion athlete, a corporate athlete or a weekend warrior. Never forget to explore the world through diversity. Our comfort zones can attack the clock of life and the days, months and years can never be re-lived. You don’t have to be wealthy to be rich. Wouldn’t it be nice to say if wealth was judged on experiences and happiness you were as rich as Bill Gates. This can be achieved by stepping outside the comfort zones in life. An example would be to make some sacrifices in order to take the trip of a lifetime. We know friends who saved pocket change and one dollar bills everyday by placing them in a 5 gallon water bottle. At the end of the year they had saved enough to take a dream vacation to Thailand. 2015 is your year to explore and to adopt the Adho Mukha Athletica motto “No Stopping Anytime.” We love this motto because we live it and do so by encouraging moderation. Keep your buckets in life full and level, spiritual, career, health, fitness, recreation and love. Each bucket needs to remain level as when one becomes low the others are off balance. Never stop paying attention to any bucket.
No Stopping Anytime – live it
We want our brand to be known for this in life. Like our mission statement, “Outfitting humans with the most comfortable and stylish cross-functional activewear to encourage a lifetime commitment to living a healthy and adventurous lifestyle.”
Outfitting humans with the most comfortable and stylish cross-functional activewear to encourage a lifetime commitment to living a healthy and adventurous lifestyle.
The AMA Team